11 Reasons Your Online Shop Isn't Receiving Orders (And How to Fix Them) in 2023
Are you feeling the frustration of running an online shop with no orders coming in? Don’t worry, it’s a common problem for local business owners. But the good news is, there are ways to turn it around and boost your sales.
Let’s take a look at some potential roadblocks that may be hindering your online shop’s success and how to overcome them.
1. Lack of visibility
If your online shop is invisible, it’s impossible for customers to make a purchase. The solution? Make sure your website is well-designed, easy to navigate, and optimized for search engines. Additionally, utilize social media and other online marketing channels to promote your business and drive traffic to your website.
2. Poor product presentation
If your products aren’t presented well, customers may have a hard time understanding what they’re buying. To fix this, ensure you have clear, high-quality photos - or better videos - and descriptions that accurately convey what the product is and what it does.
3. Inconsistent or outdated information
Confusing or outdated information on your website can lead customers to look elsewhere. To avoid this, regularly review and update your website to make sure all the information is accurate and current.
4. Lack of trust
If customers don’t trust your business or website, they may not feel comfortable making a purchase. To build trust, make sure your website is secure, display customer reviews and testimonials prominently, and clearly state your privacy and return policies.
5. No clear call to action
If customers aren’t sure what to do next, they may not take any action at all. To avoid this, make sure you have a clear call to action (such as “Add to Cart” or “Buy Now”) on every product page, and make it easy for customers to complete the checkout process.
6. Complicated checkout process
A complicated or confusing checkout process can lead to abandoned carts. To streamline the process, make sure the checkout is straightforward and easy to complete. Offer multiple payment options and allow customers to save their information for future purchases.
7. High shipping costs
High shipping costs can deter customers from making a purchase. To address this issue, consider offering free or discounted shipping for orders over a certain amount, or offer a variety of shipping options at different price points.
8. No mobile optimization
If your online shop isn’t optimized for mobile devices, it can be difficult for customers to navigate and make purchases on their phones. To fix this, make sure your website is responsive and mobile-friendly.
9. Lack of customer service
If customers don’t feel like they can get help or have their questions answered, they may not feel comfortable making a purchase. To improve customer service, make sure you have a visible contact method (such as a phone number or email address) and a FAQ page.
10. Limited payment options
Offering only a few payment options can limit the number of potential customers who can make a purchase. To increase your reach, consider offering a variety of payment options, such as credit cards, PayPal, and even local payment methods.
11. Not offering a good value proposition
If customers don’t see the value in what you’re offering, they may not be willing to make a purchase. To improve your value proposition, make sure you’re offering unique or high-quality products, competitive prices, and any other value-adds that set you apart from the competition.
Conclusion
By recognising the potential roadblocks you may be facing, you can take the necessary steps to overcome them and increase your orders. Investing in a reliable e-commerce platform, focusing on customer experience, and leveraging digital marketing techniques are just some of the best strategies you can use to make your online shop successful. With the right approach, your online shop can be successful and continue to bring in orders for many years to come.
Your online shop success is within reach
At SoTrusty, we understand the challenges that come with running an online shop. That’s why we provide our customers with the tools they need to create a responsive, successful store that is optimised out of the box.
By leveraging our platform, you can make sure that your store is up to date with the latest technologies and meets the needs of your customers.
With SoTrusty, you can rest assured that your online shop is well equipped to receive orders. Take the leap and get your online shop up and running today! With SoTrusty, you can start receiving orders in no time.