5 Reasons Why You Need A Responsive Online Store For Your Business
1. More people will be shopping on their phones.
In 2020, it’s estimated that 67.2% of ecommerce traffic will come from mobile devices. This trend is only going to continue in the next few years, as more and more people ditch their desktop computers in favor of their phones and tablets. If your online shop isn’t responsive, you’re going to lose out on a lot of potential customers. If you want to stay competitive, you need to be responsive.
2. Google favors responsive sites.
Google has already stated that responsive sites are a ranking factor in its search algorithm. This means that if your site is not responsive, you’re likely to be buried in the search results. In 2022, Google will likely place even more emphasis on responsive design, so if you want to stay visible, you need to be responsive.
3. You’ll need to be fast.
Speed is increasingly important for both SEO and conversion rates. In 2022, it’s likely that even more emphasis will be placed on speed, as Google continues to refine its algorithm and users become even more impatient. If your site isn’t fast, you’re going to lose out on rankings and sales.
4. You’ll need to be accessible.
In 2022, accessibility will be more important than ever. With the continued growth of the disability market and the rise of assistive technologies, it’s crucial that your site can be accessed by everyone. If your site is not accessible, you’re excluding a large and growing market. In addition, accessible sites tend to be fast and well-designed, so you’ll get a double benefit.
5. You’ll need to be secure.
As online shopping becomes more and more popular, security will be a top priority for both shoppers and search engines. In 2022, SSL is a ranking factor for Google. So if you want to stay visible, your online store must be secure. In addition, shoppers are becoming more and more concerned about security, so a secure site is crucial for conversion rates.
If you want to stay ahead of the curve in 2022, you need to have a responsive online shop. Responsive design is no longer a nice-to-have, it’s a necessity. If you don’t have a responsive site, you’re going to lose out on traffic, sales, and rankings. Don’t get left behind — make the switch to responsive design today.
Are you ready to sell online?
Creating a responsive online store is a challenge for business owners. That’s where we help.
Online stores built with SoTrusty are responsive by default so that your customers have the best purchase experience on mobile, tables and desktop computers.
When we use technology to its full potential, we secure the success of your business. With partners like SoTrusty, you can do so for free, with no coding knowledge and at your own pace.