6 Tips For Nail Studios To Sell More Online
Nail studios are a dime a dozen these days. Whether you’re a one-chair operation or a full-fledged salon, if you’re not selling online, you’re missing out on a huge opportunity. Here are 6 tips to help you get started selling online:
1. Use good quality videos and photos
This is one of the most important tips for selling anything online, and it’s especially important for nail studios. Your videos and photos need to be clear, well-lit, and showcase your work in the best possible light. There are a range of services that are typically offered by nail studios. These can include manicures, pedicures, nail art, and more. Customers love to see the what they will get and that’s why you should enable them to find videos and photos of your services. Just remember:
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Customers want to make sure that the quality of the work is good.
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Interested persons want to see what kind of designs and styles are available.
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People who look for inspiration will find your videos or photos and turn into customers
Videos for your nail studio could feature various creative and colorful nail designs. It could also highlight the various services offered by the studio, such as manicures, pedicures, and nail art. The videos could also showcase the friendly and professional staff, as well as the relaxing atmosphere of the studio.
2. Create detailed descriptions
Your videos and photos will give potential customers an idea of what your work looks like, but it’s your descriptions that will really sell them on your products and services. Be sure to include all the important details, such as the type of polish used, the length of the nails, and any special designs or embellishments.
3. Offer a variety of services
Don’t just focus on selling one type of service or product. The more you have to offer, the more likely you are to find customers who are interested in buying from you. A nail studio might offer additional services such as manicures, pedicures, and nail art - as we discussed before. But you might also offer products such as nail polish, nail care products, and nail art supplies like nail wraps, nail tips, nail stickers, nail decals, nail art, nail jewellery.
Openess and flexibility is your friend. Talk to your customers directly and ask them what other services or products they would like to see offered at the nail studio. As every business evolves over time based on customer feedback, your nail studio should do as well.
4. Use social media
Social media is a powerful marketing tool, and it’s one that you should definitely be using to promote your nail studio. Create a Facebook page and post videos, photos and descriptions of your work, or use Twitter and Instagram to share images and brief snippets about your services. you can use social media to market your business and connect with potential and existing customers. platforms like Facebook, Twitter, Instagram and TikTok are great ways to promote your nail studio and build relationships with your customers.
5. Offer discounts and promotions
Everyone loves a good deal, so be sure to offer discounts and promotions on your website and social media pages. This is a great way to attract new customers and keep existing ones coming back for more. You can make your customers more loyal by using stamp cards as well.
6. Digitalize your sales and operations
As a nail studio, there are a number of ways you can digitalize your sales and operations. One way is to use online booking software to manage your appointments and payments. This can save you a lot of time and has sle, and it’s a great way to keep your business organized.
Another way to digitalize your nail studio is to use an e-commerce platform, such as Shopify or BigCommerce, to sell your products and services online. This can help you reach a wider audience and boost your sales.
If digitalizing your sales or operations of your nail studio sounds too complicated to you, it is maybe worth to have a look at SoTrusty. SoTrusty is the best option for nail studios to sell online because it is fast, easy to use, and generates AI-driven recommendations to help promote your business. The SoTrusty installation can be completed in 30 seconds from your smartphone, and once installed, you can use the platform to sell any service or product. SoTrusty also offers integrations with other popular nocode platforms, making it easy to digitalize your business.
Are you ready to sell online?
Creating modern online stores to sell online is a challenge for nail studios. That’s where we help.
Online stores built with SoTrusty are optimised using the latest technologies so that your customers have the best purchase experience on mobile, tables and desktop computers.
When we use technology to its full potential, we secure the success of your business. With partners like SoTrusty, you can do so with no coding knowledge and at your own pace.