How To Create Digital Catalogs for Real Estate? (2022)
1. What are the advantages of Digital Catalogs for Real Estate Marketing?
A digital catalog is important for real estate agents because it allows potential buyers to view a property 24/7 from the comfort of their own home. It provides more information about a property than a traditional paper catalog, including photos, videos, and detailed descriptions. A digital catalog can also be easily shared with friends and family, which can help generate word-of-mouth marketing for a property.
With built-in analytics, you can discover who views your content, gain insights about how to market to potential buyers, and identify where to share your content more often.
2. What are the key elements of a Digital Catalog?
When you want to create an online catalog for real estate, you have many options using digital tools. But let’s focus on the key elements:
Let’s dive into each important element of a well-designed digital catalog for real-estate.
2.1 What is great design for Digital Catalogs?
When you design your digital catalog you should keep in ming to prioritise: “Show don’t tell!“. Visual assets should always be a top priority for real estate content. The more videos or photos, the better!
Images and videos are key to a strong catalog design. Real estate buyers are highly visual, so good quality images and videos are a must. If possible, hire a professional photographer or videographer specialised for real estate to capture the best possible shots. Videos can be particularly effective in catalogs, as they give the buyer a feel for the property without having to go on site. Videos can be used to show off the property’s features and can even be used to give a virtual tour.
Another important element of catalog design is effective use of white space. Too much text can be overwhelming, so it’s important to use white space to break up the text and make it easier to read. The effective use of color can make a big difference in the overall look of your catalog. Use color to highlight important elements and make your catalog more visually appealing.
It’s important to make your digital catalog accessible from the web. It makes it easier for buyers to find and view your listings. Also, it allows you to track who’s viewing your catalog and how long they’re spending on each page. This information can be very valuable in understanding your buyers’ needs and preferences.
Most people are using mobile devices in 2022. Therefore, making your digital catalog responsive is important because more and more buyers are using mobile devices to view listings. If your catalog isn’t optimised for mobile, you could be missing out on a lot of potential buyers. By doing so, you can even use QR Codes and add them to your marketing materials like posters, business cards, billboards, TV spots, etc. to make it easy for potential buyers to view your real estate portfolio on your digital catalog.
2.2 Why sharing key information in Digital Catalogs for Real Estate?
Some key information that can be found in digital catalogs for real estate are the property type, location, price, and amenities. Keep your information short and precise. It is important that a digital catalog also includes photos and/or videos of the property, as well as contact information for the real estate agent or company.
The description is always a challenge because it has to convince potential buyers. For many people the purchase of real estate is a once in a life-time decision. Therefore, keep it emotional and take care of a friendly and positive writing style. In order to write a perfect description for a real estate offer, you will need to include important special features or amenities that are included with the property. You should highlight any selling points that will make the property more appealing to potential buyers, such as its proximity to schools, shopping, or other attractions. Be sure to mention any terms or conditions that may be attached to the sale.
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2.3 How to provide a clear introduction and relevant content pages for your Digital Catalog?
A digital catalog for real-estate should provide clear and relevant content pages in order to help users find the information they need. The introduction should be clear and concise, highlighting the main points of the catalog. Make it possible to navigate through your real estate offer by categories. The content pages should be well organised and easy to navigate, with clear headings and relevant information. Users should be able to find the information they need quickly and easily, without having to search through a lot of irrelevant material.
Maybe you have already heard about the new Web Story format. Web stories can be a great way to provide a clear introduction to a digital catalog. They can be used to give an overview of the property and its features, and to highlight why it would be a great place to live. Web Stories for real estate offers can be told from the perspective of the owner, the agent, or even a satisfied customer. Look out for a solution that allows you to embed Web Stories on your digital catalog like SoTrusty.
2.4. How to enable potential real estate clients to contact you using a Digital Catalog?
Using an online digital catalog is an excellent way to showcase your listings and give potential clients the ability to contact you easily. You should add your contact information to your digital catalog such as your e-mail address, phone number, social media links or messenger links (e.g. WhatsApp, Signal, Telegram, etc.).
The most sophisticated digital catalog let your users directly a meeting digitally. That way you can keep track of your meeting requests and process them like orders that can be fulfilled.
3. How to quickly create a Digital Catalog?
A fast way to create a digital catalog for real-estate would be to use illustration software such as Adobe InDesign. Adobe InDesign is a software that allows you to create digital publications such as catalogs. Like many other solutions, your digital catalog would be a PDF file that you need to share with your clients.
There is a big disadvantage of digital catalogs that have been published as PDF files. Once they are circulating, you can’t edit them. You need to publish a new version and distribute it again. This can cause friction and misunderstandings with potential clients.
The best solution is to provide a web-based version of your digital catalog. That’s because changes on your portfolio are immediately available and visible for all potential clients. Web-based digital catalogs are basically websites that represent your catalog. They can be saved as PDF files and printed as well. Being able to react quickly and provide latest information to potential buyers gives you an important advantage in the sales process. Your buyers (and your team) will thank you for less time wasted and a better purchase experience for all sides.
4. Selecting The Right Software for Digital Catalogs
Selecting the right software for your digital catalogs is not easy. There are several options as previously discussed. We highly advise to choose a solution that allows you to provide a web-based digital catalog that your potential customers can access from any device at any time. This helps you to maximise the likeness of successful sales of real estate property with a great and modern purchase experience.
If you’re looking for an easy and efficient way to create a digital catalog for your real estate business, look no further than SoTrusty. With our easy-to-use design, web stories and built-in analytics, you’ll be able to create a beautiful catalog that will help you attract the right buyers and close more deals. It takes not longer than 5 minutes to publish your first offer and you can get started for free!